Our story

When The Purity Project founder Gabrielle Marcel realised her skincare routine had become more of a stress than an act of self-care – she knew something had to change. 

Based in Sydney and juggling a busy career and lifestyle, Gabrielle didn’t have time and energy for multiple complex skincare products that only left her skin feeling dull. She saw a need for a skincare range that was not only simple, natural and nourishing for the skin, but one that also created a calming ritual to help her reconnect with the present moment and herself.

And so she created The Purity Project – a minimalistic and mindful skincare experience for people who care about doing good – both for their skin, and for within.   

Our story

When The Purity Project founder Gabrielle Marcel realised her skincare routine had become more of a stress than an act of self-care – she knew something had to change. 

Based in Sydney and juggling a busy career and lifestyle, Gabrielle didn’t have time and energy for multiple complex skincare products that only left her skin feeling dull. She saw a need for a skincare range that was not only simple, natural and nourishing for the skin, but one that also created a calming ritual to help her reconnect with the present moment and herself.

And so she created The Purity Project – a minimalistic and mindful skincare experience for people who care about doing good – both for their skin, and for within.

Our ethos

Derived from nature’s finest botanicals, coupled with bespoke affirmations that guide your daily skincare ritual, The Purity Project helps you connect the dots between mindfulness, self-love and skincare.

Our values

Our values are what hold us accountable and keep us centred. They are what we live and breathe. First and foremost, we value:

Empowerment of individuals to reclaim control over their skin’s health and sense of self-love through the combined act of skincare and mindfulness.

Loyalty to our customers in providing quality skincare they can trust while also enabling them to experience the benefits of mindful skincare.

Thoughtfulness Every product we create is born from our inherent desire to do what’s best for our customers’ wellbeing.
 
Simplicity Looking after your skin – and yourself – does not have to be complex. All of our products are made with natural ingredients, contain no nasties and are formulated to keep your skin naturally healthy. Our mindfulness resources are minimalistic, inviting and effortless to integrate into your skincare ritual.

Our values

Our values are what hold us accountable and keep us centred. They are what we live and breathe. First and foremost, we value:

Empowerment of individuals to reclaim control over their skin’s health and sense of self-love through the combined act of skincare and mindfulness.

Loyalty to our customers in providing quality skincare they can trust while also enabling them to experience the benefits of mindful skincare.

Thoughtfulness Every product we create is born from our inherent desire to do what’s best for our customers’ wellbeing.
 
Simplicity Looking after your skin – and yourself – does not have to be complex. All of our products are made with natural ingredients, contain no nasties and are formulated to keep your skin naturally healthy. Our mindfulness resources are minimalistic, inviting and effortless to integrate into your skincare ritual.